Héctor Arriola

About Me

Héctor Arriola — AI Agents Expert, Agentic Workflows Architect & Tech Entrepreneur

I build AI agents that reason, act, and operate autonomously — like your best employees, except they don't sleep. I'm a Monterrey-based founder and operator at the intersection of artificial intelligence, revenue operations, and entrepreneurship.

Currently, I'm focused on agentic AI systems — giving AI full context, memory, and real-world agency. I'm not building AI that "assists." I'm building AI that ships.

Current Ventures

Hillflare — Agentic Revenue Workflows (Founder & CEO, 2019–Present)

Hillflare builds agentic revenue systems for sales and marketing teams. We design AI-native operating systems that unify data, diagnose performance, and deploy autonomous workflows across the entire revenue operation.

What we build:

  • Autonomous Content Workflows — AI agents that research, write, produce, and distribute marketing campaigns end-to-end
  • Lead Qualification & SDR Agents — Voice and WhatsApp agents that qualify leads, run sales follow-up, and handle customer success 24/7 in any language
  • Revenue Intelligence — Unified data warehouses connecting marketing, sales, and CRM (HubSpot, Kommo) with full attribution

Tech stack: Agent frameworks, Claude-Code-style workflows, n8n/Zapier automations, Supabase, Model Context Protocol (MCP), WhatsApp Business API, AI voice calling

Nutalk — Autonomous Voice & WhatsApp Agents (Founder & CEO, 2026–Present)

Nutalk builds autonomous voice and WhatsApp agents for massive outreach. Sales, marketing, support — at scale, 24/7, in any language.

Whether it's cold calls, inbound qualification, or WhatsApp sequences, our agents handle it end-to-end with human-in-the-loop oversight where it matters.

Areas of Expertise

AI & Agentic Systems:

  • AI Agents & Multi-Agent Architectures
  • Agentic AI Development & Deployment
  • Model Context Protocol (MCP)
  • AI Evaluation & Quality Assurance
  • Large Language Models (LLMs) & Foundation Models
  • Prompt Engineering & AI Systems Design
  • Human-in-the-Loop AI Workflows

Revenue & Growth:

  • Revenue Operations (RevOps)
  • Growth Marketing & Performance Marketing
  • Sales Automation & CRM Integration
  • Lead Generation & Qualification
  • Marketing Attribution & Analytics
  • Digital Marketing & Paid Media

Technical:

  • Agent Frameworks & Orchestration
  • Workflow Automation (n8n, Zapier, Make)
  • Data Warehousing & ETL (Supabase, PostgreSQL)
  • CRM Systems (HubSpot, Kommo)
  • WhatsApp Business API & Voice AI
  • API Integrations & Data Plumbing

What I Do

  • Design AI-native operating systems: research → strategy → execution → QA loops, with human-in-the-loop checkpoints and clear KPIs
  • Build & integrate: agent frameworks, Claude-Code-style workflows, n8n/Zapier automations, CRM stacks connected to WhatsApp flows and AI calling bots
  • Close the loop: dashboards tied to revenue, cost, cycle time, and quality — so decisions are made on signal, not anecdotes
  • Write and speak: playbooks on AI-native companies, the "agentic workforce," and the future skills teams need

Past Experience & Entrepreneurship

Newglo (Founder & CEO, 2020–2022) — D2C startup focused on women's wellness supplements. Built the brand, scaled operations, and successfully sold to private investors.

Pogen (Head of Growth, 2018–2019) — Led growth for an electronic counting system helping retail and shopping malls track foot traffic and customer behavior.

Endeavor México (2016–2018) — Regional Communities Manager & Entrepreneur Selection. Identified and selected high-impact entrepreneurs across Northern Mexico for Endeavor's global network.

Education

Universidad de Monterrey (UDEM) — Bachelor's degree in International Marketing

Community & Recognition

I've been involved with Endeavor México's network and community, engaging with founders and operators building high-growth, high-impact companies. I regularly share essays and frameworks on AI-native org design, agentic workflows, and the future of work and education.

Operating Principles

  • Clarity over hype: define the decision, the signal, and the success metric before automating anything
  • Human-in-the-loop by design: automate the boring; spotlight the judgment calls; log everything
  • Small surfaces, fast feedback: start narrow, instrument deeply, scale what works
  • Ethics and safety are features: consent, audit trails, and fail-safes are built in — not bolted on

Connect

If you're building agentic infrastructure or want autonomous AI in your revenue stack — let's talk.

Keywords: AI agents, agentic workflows, agentic AI, autonomous AI, AI automation, revenue operations, sales automation, marketing automation, WhatsApp agents, voice AI, LLM applications, AI entrepreneur, AI founder, Mexico tech, Monterrey tech, growth marketing, startup founder, AI expert